Snap Ads can also include interactive elements such as attachments, collections, or commercials. Snap Ads: full-screen videos with sound or images that appear between Stories or Shows on Snapchat.The company offers various ad formats to help advertisers reach its audience, especially among the younger demographic. Importantly, Snapchat's main source of revenue is digital advertising. As of Q1’2023 ( April 2023 investor presentation ), the company had 750mln monthly active users (MAU) and 383mln daily active users (DAU) globally. Users can also chat with friends, watch curated content from publishers and creators, play games, use augmented reality (AR) features, and shop on the app. SNAP describes itself in its filings as a "camera company" that "reinvents the camera to improve the way people live and communicate.” The company's flagship product is Snapchat, a mobile app that enables users to create and share Snaps. However, given how much time has passed since then, I intend to be as broad as possible in discussing the company.
This is going to be the second time I am writing about the company - the first article (which you can find here ) was written more than six years ago, around the time the company filed its S-1 statement for an IPO. After a very long break, I decided to resume my writing here on Seeking Alpha starting with Snap Inc.
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